Ratings for geek-themed television shows are now overtaking the ratings of major sports programming. The Walking Dead's ratings in the 18-49 demographics topped both Sunday Night Football and the World Series this past Sunday night. The Walking Dead had a rating of 6.8 while Sunday Night Football hit 6.3 and the World Series ranked at 5 for this demographic group.As a result of this surge in popularity, ad rates for air time during geek TV shows has also risen accordingly. For example, The Big Bang Theory has high ratings that keep on rising in this demographic. As a result, so does the price of commercial ad time during the show. A 30-second spot during the show goes for $326,260! Except for NFL football, which still charges more for its air time because of its larger overall audience, ad time during The Big Bang Theory is the highest right now for any 30-second spot.
This is actually good news for geek TV programming. If geek TV shows are doing the best in the most desirable demographics, it is only logical that more geek TV shows will hit the airwaves as TV networks fight for viewers' attention.
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